Customer area

Management systems for automobile retailors and aftermarket

Predictive and relational after-sale marketing service

Predictive and relational after-sale marketing service

Presentation

Performance : Predictive and relational after-sale marketing service

The Performance system proposes local marketing actions based on an analysis of your records and analyses the results.

  • A dedicated website gives the results of the analyses of your private customers and the potential increase in revenue.
  • You can easily confirm the marketing actions proposed for the various product families (servicing before vehicle test, servicing, etc.) and launch the production and mailing of the associated letters to specific targets you have approved.
  • You can monitor the results over the 30 days after the launch of your marketing actions.

Features

Provision of weekly indicators to measure the marketing data input
Analysis of the loyalty of private customers and the potential increase in revenue.
Proposal of actions for product families: customer target and letter templates
Monitoring the actions launched and measurement of the revenue generated and the customer behaviour
 

Technical specifications

Website centralising your data from WINmoto2 providing marketing analyses to propose sending letters to a target set of customers.
The targeted product families are servicing before vehicle test, oil change, timing belt, tyres, brakes, exhaust and air conditioning.
For each product family, a choice of 3 letters subject to your approval will be produced with your name and address, signature, etc.
 

Screen Shots

Partners and references